Flashing Red. Kids Ahead. School Bus Safety Campaign

Support ASBA News

Flashing Red. Kids Ahead. School Bus Safety Campaign

As students return to school, student safety, especially around school buses, becomes a priority for parents and educators. To increase the importance of obeying traffic laws when near a stopped school bus, the Arkansas Department of Education recently kicked off its annual school bus safety campaign.

Flashing_red_kids_ahead_logo-232x300Flashing Red. Kids Ahead. is a three-week campaign to remind motorists that it is illegal to pass a stopped school bus whenever its red lights are flashing, as students are getting on and off the bus.

Each day more than 6,000 school buses transport more than a quarter of a million Arkansas students to and from school and school-related activities. As a result of Arkansas Act 2128 of 2005, known as Isaac’s Law, the fines, penalties and punishment for anyone found guilty of illegally passing a stopped school bus were dramatically increased. The legislation was passed in memory of Isaac Brian, an elementary student in the Bryant School District who was killed when a driver illegally passed while students were getting off the bus.

Resources, including tips for parents and a promotional video about school bus safety, are available on the ADE website at http://www.arkansased.gov/divisions/communications/flashing red. kids ahead. The site also includes a sample news release and sample letter to the editor than can be tailored for local school bus safety campaigns.